Chapter 6
Chapter six talked about the different types of advertisements that there are in the world. It also stated how the average individual sees about three thousands ads in a given year. It is impossible for a typical human being in the developed world to avoid nature. However at the same time, it is also encouraging a detachment from the individual with nature. The chapter talked about four main advertisements. The first one being ‘nature as a backup’ which is the most common yet least studied type of ad. It’s idea is about animals as a link to cultural meaning. The second one was the Green Product, which is basically the products in the store that say “Green Clean” or something of that nature. However most of these products are only 10% recycled and 90% new product or future waste. The third advertisement was ‘Green Image’. These advertisers try to appear environmentally friendly, yet again this is not always the case. Who pays for the ad is how the ad will be portrayed but the company itself may not live up to what it is trying to sell. The fourth ad is the Environmental Advocacy, which pushes for a particular stance about the environment. These ads are usually controversial within society. The whole concept to this advertisement is that ads speak to an individuals emotions more so than the rational mind. Ads are used in a capitalists economy, and make it impossible for people to be detached from nature, but only through the prespective of who is selling the ad.
I personally did not care too much about the types of ads the chapter talked about but I do appreciate the authors stance on how we are only seeing what is being portrayed through who is paying for the advertisement. It is true that companies are aware of the social awareness and consciousness that is happening in society involving the environment. Advertisers use this as a weapon to get people hooked in on their product. Trying to sell people on their emotions is a great way for a company to make a connection with the consumer.
Chapter 7
Chapter 7 talked about the meaning of animals and how they play a pivotal role in our world. It talked about seven different types of ways people can be classified with how they perceive animals; humanistic, neutralists, moralistic, utilitarian, naturalists, ecologicalists, dominatistic, and a scruitionists. It went into detail about how animals are the link between the human world and the ‘natural and wild’ world.
I personally really enjoyed this part of the book because every time I see an animal I feel a close connection to what is to be free. Animals live in a world very different from people but we all live on the same planet. They depend on us to preserve the environment so they can continue to survive. I think wild animals are the best resource we have to want to keep the environment safe and ensure its’ protection because we can identify with a living creature much more than an iceberg or river.
Chapter 8
Finally chapter eight hits the nail on the head with news media. It is similar to the advertisement chapter but goes into further detail on how the media plays a role into how society views social issues. The media itself is a social institution that is influenced by profit making businesses. What this means is that those in power, whether politically and or financially shape what is portrayed in the media and into our households.
I totally agree that humans get way to caught up in what is going on in the news and depend solely on the media for their information about any topic but especially the environment. Mostly because we do not have the access or time to educate ourselves about the environment, so we take in what we hear through the media. However it is important for humans to separate what is being told on the media and what is actually happening. What may hurt a certain politician or major firm, even if it is true and vital information about the climate, weather, and thus the environment, we may never get the full story, or any story at all.