Chapter 6&7

Chapter six examines the dilemma people face with giving into advertisements and popular culture. Many people argue that even though many companies promote “green” products, they are actually driving consumers further from the environment and disconnecting their consumers from nature. Corbett analyzes four types of environmental advertisement techniques: nature-as-backdrop, green product attributes, green image, and environmental advocacy. Advertising goals are to link desire of health and solitude with qualities within materialism. As people within a certain culture, we all have the desire to fit in and advertisements take advantage of that downfall and ultimately push people further from the natural world. Chapter seven analyses the power animals have on our interpretation and attachment to the environment. Corbett states, “animals are powerful place-markers and symbols of what is natural and wild, and represent the antithesis of technological culture”(212). Animals mean a lot to people, our love and astonishment with their way of life is something we overlook and take for granted. They matter so much to us because they give us a connection to nature that cannot be obtained elsewhere and maybe even because we need a sense of wonder and admiration that not even materialistic products can give us.