Every time we go in the Internet or watch T.V. we are bombarded with advertisements. Although advertisements attempt to promote social values, by using backdrops or forms of advocacy, however they ultimately sell private goods. Nature and the environment are used rather often in advertisements, whether it be in a car commercial, or an advocacy commercial to save animals. Nature is used in advertisements to help consumerism and promote materialism. Rather than promoting nature as this wonderful aspect of the world, the capitalist principle has overtaken the world of ads and commercials, and as a result we are becoming increasingly detached from nature.
What makes animals extremely unique is, “we can only understand them in terms of our own experiences, language and emotions, and interpreted within our social, historical and cultural contexts. Advertising although it detaches us from nature, it also appreciates nature. Sports cars and sports teams are named after animals showing American freedom and pride. Even though there are eight different types of value orientations towards animals, they all show interest towards different aspects of animals. Animals throughout history have meant a lot to nations and people. Today the bald eagle is used as the symbol of America. Ultimately, animals have become such a large part of our world that we use them frequently in mass media.
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ENVIRONMENTAL WRITING 